Restaurants lead the way

Posted by on June 14, 2012 with 0 Comments

In a recent study conducted by DudaMobile, it was found that a staggering 28% of small to medium-sized restaurants, and food industry businesses, have a mobile friendly siteThese businesses ranged included everything from restaurants to pizzerias and bakeries to food trucks.

This business sector is well ahead of other industries looking to embrace the world of smartphone.  Following in their wake were professional services such as locksmiths and attorneys (16%), health and wellness (10%), travel and tourism, including hotels (8%) and transportation (6%). 

Maybe most interestingly of all, DudaMobile also found that almost 20% of visits to a mobile-optimized website directly resulted in the visitor turning into a customer.

The info graphic below also shows that 70% of smartphone owners use their phone to shop and that over 50% of business users use their phones to find informationwhile travelling.

Restaurants lead the way

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Smartphone app usage soars!

Posted by on May 21, 2012 with 0 Comments

How many apps do you have on your smartphone?

If you find you have more apps than you used to then a new report says you’re not alone. There are now well over a million apps (yes, a million!) available to both iPhone and Android phone users.

Last Wednesday, Nielsen released updated figures on the trends in smartphone app use during over the past year. In that time, the average number of apps per smartphone, iPhone and Android, has jumped from 32 apps to 41.

What Has Changed

You can find the full report here.

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How The Mobile Phone Is Being Used 2012

Posted by on May 8, 2012 with 0 Comments

I just found this sensational info graphic on how people are using their mobile phones this year.  This is a large graphic, with heaps of information in it, but it is a great way to get an overview of what’s happening out there.

This beautiful graphic was produced by the people at Milagro Mobile Marketing.  The original article can be found here.

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The top 10 consumer mobile applications in 2012

Posted by on May 6, 2012 with 0 Comments

GartnerAlthough not always a household name for consumers, or small and medium businesses, Gartner is a very major player in the IT world.  In fact, they are the largest independentand the  leading provider of research and analysis on the information technology industry.  The advice these guys give is something that makes a lot of companies sit up and take notice, as their analysis is second to none.  

Ok, in the interests of full disclosure, I should state I used to work for Gartner, but my personal view on the quality, and accuracy, of their services is something that is accepted across the entire IT sector.  So, in the nutshell, these guys are the real deal when it come to predicting technology trends.

Recently they produced a list of the top ten consumer applications (types) for 2012.  These were seen as being:

Gartner’s list of top ten consumer mobile applications for 2012:

1: Money Transfer 
2: Location-Based Services 
3: Mobile Search 
4: Mobile Browsing 
5: Mobile Health Monitoring 
6: Mobile Payment 
7: Near Field Communication Services 
8: Mobile Advertising 
9: Mobile Instant Messaging 
10: Mobile Music

You can read the full article here.

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Going Mobile now on Facebook

Posted by on April 28, 2012 with 0 Comments

Facebook

Today we launched our Facebook page.  We’ll be putting our blog posts up there as well, and would encourage any discussion there rather than here, just to keep everything in the one place (so we’ll disable comments here).

 Please come along and join us there.  Don’t forget to “Like” us!

Some businesses suit Facebook better than others, but we would certainly encourage all small and medium businesses to have a Facebook presence, as well as Twitter, as social media is a great way of connecting with your customers and finding new ones.

 

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Webinar for veterinarians – Date Change – Now May 9th

Posted by on April 28, 2012 with 0 Comments

CalendarDue to the high level of interest, I have been asked to deliver the webinar for Dr Diederik Gelderman and the team at http://www.turbochargeyourpractice.com  a little earlier than originally planned.

The new date to put into your diaries is: May 9th.  Visit the Turbo Charge Your Practice site for further details.

The webinar will be recorded and I hope to be able to make that available here when it is ready.

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Your Business and why it needs to be Going Mobile

Posted by on April 24, 2012 with 0 Comments

Like it or not, mobile devices, such as iPhones, iPads and Android devices, are here to stay.  Not only that, the entire industry is seeing phenomenal growth.  The mobile world begs for companies to rethink both their marketing strategies and their customer communications. 

A recent study conducted by Forrester Research, estimates that a third of the money spent on technology will be mobile in just four years. This means even more people will be downloading mobile apps and using these to make purchases from businesses worldwide.

Time and time again mobile applications are proven to help boost customer satisfaction, increase customer retention rates and even improve company productivity.

A recent study by the “Microsoft Tag” community states that, based on a rate of growth tracked since 2007, the usage of mobile devices is expected to surpass desktop Internet usage as early as 2014.  A similar study claimed that almost 90 percent of their production income comes from businesses expanding with mobile devices.  Over the past few years, companies priorities have switched from just having Internet media, to making sure their media is cutting edge and user friendly on mobile devices. 

The list of possibilities on what can be achieved is staggering.  Realtors can list properties, restaurants can take orders, stores can send out special offers or even have a version of their store sitting in your pocket on your phone.  All this, and so much more, can easily be achieved via mobile apps and mobile devices.

A poll recently conducted by AT&T found that more than 30 percent of small businesses say they couldn’t survive, or that it would be a challenge to survive, without mobile applications.  In the survey people were asked what they considered to be the most valuable types of mobile apps.  Over 45 percent said applications|apps that help you shop or make a purchase.

Making the move to the mobile environment|world is not always an easy decision to make for a business, but maybe it should be.  If your customers are using mobile apps and you can use that as a means to add value to their experience of your business then it is probably something you should seriously be considering.

But mobile apps are expensive aren’t they?  Only big business can afford them right?  That might have been the case a year ago but needn’t always hold true today.  Going Mobile is here to held small to medium businesses create their own mobile presence.  We build highly affordable, quality, mobile apps that will put your brand out there in your customer’s pockets.  Talk to us here at Going Mobile and find out quite how affordable, and easy, this can actually be.

Everything points towards the fact that in the next few years mobile apps are going to be as vital to a business as web sites are right now.  Wouldn’t you rather be ahead of your competition, have that edge, than find yourself playing catch-up?  Come and speak to the team at Going Mobile and reach out to your customers|clients like never before.

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Running your demo – iPhone/iPad

Posted by on April 23, 2012 with 0 Comments

Preview your appSo, you’ve asked for a free demo of what your app might look for.  We’ve developed your demo and given you an “App code” .  Now what do you do to view your demo?

If you are using an iPhone or iPad just follow these simple instructions. The emulator app is completely free, and can be removed from your iPhone/iPad once your app is live in the Apple iTunes App Store.

From your iPhone/iPad:

  1. Click on the “App Store” icon on your phone.
  2. Do a search for “preview your app”.  You should find that as the first result.  Click on that and you see something like the image here. 
  3. Install it on your iPhone/iPad.

So, what is this dark magic you speak of?  Well, at this stage your app isn’t available in the Apple iTunes App store, mostly because it is not fully ready to be published.  We need a way to be able to show you what we have created for you, and this app does just this.

Running the app:

You should now find an icon on your phone for running this new app.  

1) Click on the app to start it.  (Note: You will need to be connected to the internet, either over the 3G network or a wireless network)

2)  Enter the code code we have given you into the “Email address” box.  Leave the password blank.

3) Hit “Go” (on your screen keyboard).

Your app will now load from within the emulator and you can have a play.

The emulator is not 100% perfect but it comes pretty close.  There are a couple of “undocumented features” in it (an errant “back” button appears in some screens for some as yet unknown reason for instance).  However, these will not be present in your own live app.

If you have any problems getting the emulator, or demo, to run on your device just let us know and we’ll be more than happy to assist you.

Important:

When your app goes live it will run directly from its own icon.  Using the ”App Preview your app” app is only required to view the demo version of your app.

 

 

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Running your demo – Android devices

Posted by on April 21, 2012 with 0 Comments

So, you’ve asked for a free demo of what your app might look for.  We’ve developed your demo and given you an “App code” .  Now what do you do to view your demo?

If you are using an Android device just follow these simple instructions:

From your laptop/desktop:

  1. Click here to get to the Google Play store (used to be called the Android Marketplace”).
  2. Click the install button and the “Going Mobile App Previewer” will be installed onto your Android device, assuming it is registered against the Google account you are using.

or …

From your Android phone/tablet:

  1. Click on the “Play Store” icon on your phone.
  2. Do a search for “Going Mobile” and that should be enough to find the ”Going Mobile App Previewer”.
  3. Install it on your Android device.

So, what is this dark magic you speak of?  Well, at this stage your app isn’t available in the Google Play store, mostly because it is not fully ready to be published.  We need a way to be able to show you what we have created for you, and the Going Mobile App Previewer does just this.

Running the app:

You should now find an icon on your phone for running our app.  It will be located with all the other app icons in the apps directory (not on one of the default screens, unless you drag it there).

1) Click on the app to start it.  (Note: You will need to be connected to the internet, either over the 3G network or a wireless network)

2)  Enter the code code we have given you into the text box.

3) Hit the “Load Demo” button.

Your app will now load from within the emulator and you can have a play.

The emulator is not 100% perfect but it comes pretty close.  There are a couple of “undocumented features” in it (an errant “back” button appears in some screens for some as yet unknown reason for instance).  However, these will not be present in your own live app.

If you have any problems getting the emulator, or demo, to run on your device just let us know and we’ll be more than happy to assist you.

Important:

When your app goes live it will run directly from its own icon.  Using the ”Going Mobile App Previewer” is only required to view the demo version of your app.

 

 

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Welcome to our newest client – Herbology

Posted by on April 19, 2012 with 0 Comments

Herbology On The GoWe’ve not done this in the past but I’ve decided that it would be worth highlighting some of the apps we are producing for our clients.  So, with that in mind let’s give a big hand to …. Herbology On The Go!

Herbology On The Go has been available on the Apple iTunes App Store for the last couple of years.  The owner, Anke Bialas, decided that it was time for a fresh new feel for the app, and that’s where our team at Going Mobile stepped in.  Her app has now been revamped, but is also available on the Google Play store for Android devices, as well as being available to Blackberry and Windows 7 mobile users.  Check it out:

iPhone/iPad

Android

Blackberry/ Windows 7 mobile

The actual Herbology blog has been running for quite some time now and is a truly excellent resource for herb lovers everywhere. Anke has also written several book which can be purchased at various locations online, including her blog, and also through her new shiny app.  In fact, through the app you can now even buy a signed copy of her books direct from the author herself.

Congratulations Anke, we look forward to hearing about your continued success!

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