Like it or not, mobile devices, such as iPhones, iPads and Android devices, are here to stay. Not only that, the entire industry is seeing phenomenal growth. The mobile world begs for companies to rethink both their marketing strategies and their customer communications.
A recent study conducted by Forrester Research, estimates that a third of the money spent on technology will be mobile in just four years. This means even more people will be downloading mobile apps and using these to make purchases from businesses worldwide.
Time and time again mobile applications are proven to help boost customer satisfaction, increase customer retention rates and even improve company productivity.
A recent study by the “Microsoft Tag” community states that, based on a rate of growth tracked since 2007, the usage of mobile devices is expected to surpass desktop Internet usage as early as 2014. A similar study claimed that almost 90 percent of their production income comes from businesses expanding with mobile devices. Over the past few years, companies priorities have switched from just having Internet media, to making sure their media is cutting edge and user friendly on mobile devices.
The list of possibilities on what can be achieved is staggering. Realtors can list properties, restaurants can take orders, stores can send out special offers or even have a version of their store sitting in your pocket on your phone. All this, and so much more, can easily be achieved via mobile apps and mobile devices.
A poll recently conducted by AT&T found that more than 30 percent of small businesses say they couldn’t survive, or that it would be a challenge to survive, without mobile applications. In the survey people were asked what they considered to be the most valuable types of mobile apps. Over 45 percent said applications|apps that help you shop or make a purchase.
Making the move to the mobile environment|world is not always an easy decision to make for a business, but maybe it should be. If your customers are using mobile apps and you can use that as a means to add value to their experience of your business then it is probably something you should seriously be considering.
But mobile apps are expensive aren’t they? Only big business can afford them right? That might have been the case a year ago but needn’t always hold true today. Going Mobile is here to held small to medium businesses create their own mobile presence. We build highly affordable, quality, mobile apps that will put your brand out there in your customer’s pockets. Talk to us here at Going Mobile and find out quite how affordable, and easy, this can actually be.
Everything points towards the fact that in the next few years mobile apps are going to be as vital to a business as web sites are right now. Wouldn’t you rather be ahead of your competition, have that edge, than find yourself playing catch-up? Come and speak to the team at Going Mobile and reach out to your customers|clients like never before.